Jump to Links in Google Search

'Jump To" links have existed for quite a bit long now but there doesn’t seem to be any good documentation on how to get them. Considering it’s really a rather simple thing I thought I’d write a little how-to tutorial. The “Jump To” link appears where one would normally expect the Meta Description to appear in the Google Search Results.

This is a Jump To link in case you haven’t seen one before:

Palace on Wheels - Wikipedia, the free encyclopedia 

en.wikipedia.org/wiki/Palace_on_Wheels - Cached

Jump to Facilities‎: Facilities include a bar with selected Indian and international spirits, a lounge with a good collection of books, and a television ...

How to get Jump To Links

Jump To links are basically links within a page to another section on the same page.

Whenever you insert a <a name=”objectname”></a> you can link to that object with an <a href=”#objectname”>Anchor Text</a>

For example if you are an organization with multiple product portfolios. Take for example that you are selling various models of camera like Nikon D60 Nikon D90

Cameras
The code for this heading is <a name=”Cameras”> Cameras</a>

Nikon D60
The code for this heading is <a name=”Nikon_D60”> Nikon D60</a>

Nikon D90
The code for this heading is <a name=” Nikon_D90”> Nikon D90</a>

Now I can link to each of these within the current page (Click on the highlighted links)

Cameras (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html#Cameras”> Cameras </a>)

Nikon D60 (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html# Nikon_D60”> Nikon D60</a>

Nikon D90 (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html# Nikon_D90”> Nikon D90</a>)

Because I’ve now got links pointing to sections within the page, Google should show a Jump To link in the search results. It also follows that you get a landing page from organic search result which you can use to drive traffic to the specific page and from there a direct call to action. Conversion of jump-to links is definitely worth considering – in some cases you are directing someone to may be the bottom most part of your page. If this is the case you need to ensure that you have conversion attributes in place no matter where they are in your page. A simple solution is to use a Fixed Position Div displaying contact details, a query form, shopping cart, etc. this will float up and down the page as the user scrolls.

These jump-to links are relatively new and most people haven’t seen much of them yet in terms of converting a Google search into a click. In current scenario, its relative freshness and inattentiveness of SEOs to harness this attribute has resulted in the fact that the CTR of a search listing which includes a jump to link is measurably higher.

Do ‘Jump To’ Links have any impact on SEO results and SERPs? Not that one can be sure of, but it stands to reason that if you are optimizing one page for multiple keywords Jump To links may have a positive effect on your rankings. It also means that a user will be more prompted to click on these ‘Jump To’ links to go directly to the query he/she is looking for in the first place. This invariably will mean that probability of more traffic and depending upon the interface of the page more goal conversion.