Jump to Links in Google Search

'Jump To" links have existed for quite a bit long now but there doesn’t seem to be any good documentation on how to get them. Considering it’s really a rather simple thing I thought I’d write a little how-to tutorial. The “Jump To” link appears where one would normally expect the Meta Description to appear in the Google Search Results.

This is a Jump To link in case you haven’t seen one before:

Palace on Wheels - Wikipedia, the free encyclopedia 

en.wikipedia.org/wiki/Palace_on_Wheels - Cached

Jump to Facilities‎: Facilities include a bar with selected Indian and international spirits, a lounge with a good collection of books, and a television ...

How to get Jump To Links

Jump To links are basically links within a page to another section on the same page.

Whenever you insert a <a name=”objectname”></a> you can link to that object with an <a href=”#objectname”>Anchor Text</a>

For example if you are an organization with multiple product portfolios. Take for example that you are selling various models of camera like Nikon D60 Nikon D90

Cameras
The code for this heading is <a name=”Cameras”> Cameras</a>

Nikon D60
The code for this heading is <a name=”Nikon_D60”> Nikon D60</a>

Nikon D90
The code for this heading is <a name=” Nikon_D90”> Nikon D90</a>

Now I can link to each of these within the current page (Click on the highlighted links)

Cameras (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html#Cameras”> Cameras </a>)

Nikon D60 (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html# Nikon_D60”> Nikon D60</a>

Nikon D90 (Code is <a href=”http://blog.webspaceindia.net/2011/08/jump-to-links-in-google-search.html# Nikon_D90”> Nikon D90</a>)

Because I’ve now got links pointing to sections within the page, Google should show a Jump To link in the search results. It also follows that you get a landing page from organic search result which you can use to drive traffic to the specific page and from there a direct call to action. Conversion of jump-to links is definitely worth considering – in some cases you are directing someone to may be the bottom most part of your page. If this is the case you need to ensure that you have conversion attributes in place no matter where they are in your page. A simple solution is to use a Fixed Position Div displaying contact details, a query form, shopping cart, etc. this will float up and down the page as the user scrolls.

These jump-to links are relatively new and most people haven’t seen much of them yet in terms of converting a Google search into a click. In current scenario, its relative freshness and inattentiveness of SEOs to harness this attribute has resulted in the fact that the CTR of a search listing which includes a jump to link is measurably higher.

Do ‘Jump To’ Links have any impact on SEO results and SERPs? Not that one can be sure of, but it stands to reason that if you are optimizing one page for multiple keywords Jump To links may have a positive effect on your rankings. It also means that a user will be more prompted to click on these ‘Jump To’ links to go directly to the query he/she is looking for in the first place. This invariably will mean that probability of more traffic and depending upon the interface of the page more goal conversion.

Free Speech & Social Media: How Far Is Too Far?

It seems filing frivolous FIRs against Facebook is the favorite pastime of the people of Uttar Pradesh. Not long after the last FIR from Lucknow against Facebook for an anti-Gandhi group, comes another one aimed at the social networking website; this time for "instigating communal passions" and demeaning Indian gods.

An FIR was filed in Meerut against the social networking website by a social activist alleging that a Facebook profile lampoons Indian gods with an image of the deities titled ''3 idiots'. Apparently, the profile is one amongst a spate of profiles poking fun at Islam and Hinduism as a part of ongoing online war between the champions of the respective religions.It's so easy these days to post slanderous or inappropriate content anonymously through means of youtube, facebook pages, or even blogs and pictures.

Facebook’s Statement of Right and Responsibilities says, “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence.” Nobody seems to care about the rules, claiming that hate groups are just under the laws of freedom of speech. Facebook too isn't too eager to please our conservative Indian sensibilities, especially because the western civilization is rooted deeply in their respect for freedom of speech; even when it comes to lampooning religion.

By Nikhil Chandra

Future of Web and Role of Social Media: World wide web Conference 2011

Did you know that less than 10 percent of the Indian population uses the world wide web? Or that the next billion users of the internet will come from emerging markets like Brazil , China , India , Indonesia and Russia ??

The future of the web will be under discussion at the 20th international World Wide Web Conference (WWW2011) here, a prestigious event that India, with one of the world's fastest growing population of internet users, will host for the first time.
At the 20th International WWW Conference, the future of the internet or the WEB as we know it will be decided. India, one of the largest and fastest growing economies in the world will be hosting the WWWC2011 for the very first time. It is also due to the fact that India has witnessed the most rapid growth of internet using population.

The WWWC2011 will be a five day event and has been named "web for all". The main focus of the conference would be how to bridge the digital divide so as to penetrate the internet among those who are yet untouched by the web phenomena. Inventor of the internet Tim Berners-Lee will address the event and he also holds the post of director of the world wide web conference. The conference will see the extensive debate on research papers related to web which are slated to shape the web of tomorrow.

World wide web currently has two billion users. However, of the 4.8 billion people living in Asia and Africa, only one in five has access to the web. In India, for instance, the 100 million web users constitute less than 10 percent of the total population of 1.2 billion.
Recent time has seen explosive spurt in social media such as twitter, facebook and youtube and it will be one of important topic which will be on focus of a panel discussion in WWWC2011. The theme of the discussion would be "Social media: source of information or bunch of noise?". Is there useful information in social media like tweets, how to sift through the vast amounts of social media and filter out the spam/offensive content are some of the questions the participants will debate.

Wikipedia has over 3.5 million pages with descriptions of entities. Flickr members have uploaded over five billion photos, YouTube has 35 hours of videos uploaded to the site each minute, and Twitter users generate 65 million tweets a day.

It is a research conference and will bring out best of the research in the world. There will be 81 technical papers, 90 posters, 25 demos, 12 tutorials, nine workshops and a PhD Symposium. These research papers shape the Web of tomorrow. Technologies and scientific innovations come from such a research.

welcome

welcome

Yahoo job cuts cost $22Million -$27Million

Yahoo Inc. estimates that its second quarter job cuts cost the company between $22 million and $27 million.

The Sunnyvale company (NASDAQ:YHOO) made the disclosure in a Securities and Exchange Commission filing on Friday, updating an April 21filing in which CEO Carol Bartz announced plans to cut about 700 jobs.

The company said the pre-tax hit for the 5 percent work force reduction was between $30 million and $34 million. That was offset by between $7 million and $8 million in stock-based cash awards it won't have to pay.

Why YHOO Will Never Recover ?

Yahoo! (YHOO) will never recover from its botched negotiations with Micrososft (MSFT), in which the larger company offered to buy it in early 2008. The initial offer was for $44.6 billion, or $31 a share. Yahoo! turned the deal down and by November of last year, its stock traded below $9.

Yahoo!’s new CEO, Carol Bartz, has made a series of mistakes early in her tenure, and the company probably cannot recover from them.

Yahoo!’s current dilemma, from a financial standpoint, is that it is not growing and operates on razor thin margins. In the first quarter, the firm made only$121 million on $1.82 billion. The company has no significant margin to keep its earnings positive if revenue drops. Bartz’s initial answer to this was to let people go. Yahoo! fired 1,500 staff members beginning late last year, to save $400 million annually. That may only be the beginning of employee reductions if sales remain weak.

Yahoo! has not developed any effective strategy to have any presence in the fast-growing social network sector. The same can be said of Microsoft (MSFT) and Google (GOOG). Each company may regret its lack of succes in entering the the online world created by MySpace (NWS), Facebook, and Twitter. Because of its size in relationship to Microsoft and Google, Yahoo! can least afford to let major opportunities pass. It is still questionable whether social networks will make money, but Facebook is growing so fast that it may ultimately have more unique visitors than Yahoo!. A large social network relationship would allow the No.2 search company to extend the presence of its technology and its opportunity to make money by getting tens of millions of new users. Yahoo! only has $3.5 billion in cash and short term securities. That is not nearly enough to buy a large social network. Facebook was recently valued at $10 billion which is about half of Yahoo!’s market capitalization.

Yahoo! has not shown that it has an aggressive strategy to move into the mobile search market, a place where it has to be successful to extend its reach beyond the PC. Recent data from Citigroup says that Google has 61% of the mobile search market. Microsoft has shown that it is willing to pay large sums to become the default search software on major cellular platforms. The world’s largest software company struck a deal earlier this year with Verizon Wireless (VZ)(VOD). The terms reportedly give Verizon a minimum of $550 million over five year in exchange for Microsoft being the default search program on Verizon handsets. Yahoo! does not have the cash to be a viable bidder for this kind of placement on large cellular services.
Yahoo!’s most important strategic blunder is likely to be the refusal of CEO Bartz to form a search partnership with Microsoft quickly after taking the top job. The industry has known for months that Microsoft was about to launch the next generation of its search product. Bartz and many experts believed that Microsoft did not have the product development and engineering expertise to build a highly competitive search engine. This turned out to be an underestimation of Microsoft’s resolve, its willingness to invest great sums of money on risky ventures, and the prowess of its developers.

Yahoo! now faces Microsoft’s new search product, Bing, and a pledge by Microsoft’s Ballmer that he is willing to invest as much as 10% of his company’s operating income over the next five years to become a power in the search industry. This investment could be $20 billion by most estimates, a sum that Yahoo! cannot come close to matching.
Bing is off to a remarkably good start. Microsoft has historically had 8% to 9% of the US search market compared to Yahoo!’s 20% and Google’s 65%. Early results show Bing’s share surging as high as 13% of 14% in the three weeks after its introduction. Some of that growth is likely to come at Yahoo!’s expense because its search product is weaker than Google’s. Google may be able to lose two or three market share points. Yahoo! cannot afford to lose any.
Bing may be able to hold its improved position. If the Microsoft product pulls users evenly from Google and Yahoo!, it would have 14% of the market compared to to Yahoo!’s 18%. The billions of dollars Microsoft is willing to spend to improve its position makes it likely that Redmond will will further shrink Yahoo!’s advantage.

Microsoft has a chance, to catch Yahoo! over the next year or so. Yahoo!’s value will plunge if this happens and Microsoft’s need to have a deal which combines the search market operations of the two companies will be significantly less. Microsof could still make an offer for a partnership with Yahoo!. Nonetheless,Yahoo! will have lost a great deal of its leverage and its shareholders will lose most of their opportunity to profit.
Bartz only had to make one important decision in her early tenure at Yahoo! and she made the wrong one.

Refference: http://247wallst.com/2009/06/21/why-yahoo-yhoo-will-never-recover/

A new version of the Yahoo Toolbar launched

Yahoo has introduced a new version of the Yahoo Toolbar today. It runs on Internet Explorer 6+ and Firefox (as a beta).

"The new Yahoo! Toolbar now offers greater customization and more immediate access to the information you care about most from across the entire web – not just Yahoo! sites," says Burke Culligan, Senior Director of Yahoo Front Doors.

One of the new features of the toolbar is a "preview and go" feature, which lets you see small previews of your favorite sites in a drop down window, showing real-time info without having to leave the page you're on. "Customize your toolbar with dozens of apps from Yahoo! and across the rest of the web, so you can check on your multiple email inboxes (Yahoo! and AOL), your eBay listings, the latest news from People.com or USA Today, stock portfolios, and even your local weather or movie showtimes," suggests Culligan.

The toolbar also comes with a faster search tool. It incorporates technology from Inquisitor, and offers query suggestions, search history, and the ability to directly search other sites from the search box.

Users can also easily customize the toolbar by adding and subtracting apps. You can choose from the apps in Yahoo's gallery, add your own, edit the layout, and customize your search settings.